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The Rise of Golf and Millennials

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Two years ago, the golf industry was rocked with articles stating how the sport wasn’t popular among millennials. After they came out in mid 2014, people speculated that golf was on a decline for various reasons. Outdated, too expensive or too stuffy were only a few reasons listed to why the sport was making it ways out. Yet, as the years since passed, it seems that people jumped the gun. In this current time, many of the world’s best and upcoming golf professionals are millennials.

Jordan Spieth is a 22 year old professional golfer who is ranked No 1 in the world. He is the youngest player to ever win five times in a single season. The last time this occurred was in 1929 when a 21 year old golfer took the elusive title from golfers older than him. As Spieth was set to play over the weekend in the AT&T Pebble Beach Pro-Am tournament, people buzzed about his accomplishments and where he might place.

To drive a buzz about his achievements, the eight thousand attendants of the tournament received Spieth bobbleheads. For those who were not in attendance, they were not left out of the celebrations. AT&T developed numerous comedy videos that started the Spieth bobblehead and put online for everyone to see. Such marketing tactics seem odd for the sport, but it played a small part in a bigger plan to draw the interest of younger golfers.

Ryan Luckey, the assistant vice president of corporate sponsorships for AT&T, spoke to CNBC saying the following, “The PGA Tour is certainly looking to grow their fan base, and we’re seeking to grow our millennial consumer base.”
Back in 2013, up to two hundred thousand millennials are have said to have left the sport. Since then, interest in the sport has been on rise due to the change in marketing and the amount of golf superstars that are millennials. The PGA has seen a 43 percent rise in it’s website traffic and Twitter increased by 39%. 6.5 million millennials are playing golf, which is around 30% of all golfers worldwide.

As a way to get more and more people interested in picking up the club’s, various marketing teams have aimed to change their tactics to please the younger generation. By finding ways that capture millennials interests, there should be a direct correlation in the upward trajectory of more millennial golfers.

As for Jordan Spieth at the AT&T Pebble Beach Tournament? Well, it wasn’t his finest weekend as he placed outside of the top 20. The bigger winner was middle aged Vaughn Taylor.

Getting Away From the Trees

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Uh oh! Looks like your ball went right under that tree. Probably going to be a difficult shot. Normally this would be true but you actually have quite a few options at your disposal. It’s important to take a lay of the area in which your ball is situated and really understand what the surroundings are like. The last thing you want to do is rush a shot and end up having it ricochete backwards, or worse, break your club on the tree. I recently discovered this helpful video that taught me about the options I have taking shots from under  a tree. Take a look and happy golfing!

This video provided by Golf Tips Magazine via YouTube

Thank you for reading!

Belal El-Atari

Learn to Swing Big

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Driving the ball deep down the fairway is one of the biggest and most important parts of the game of golf. I know it has taken me many years to get as close to a perfect swing as I can get, but I am still learning the best stances for each course. Your drive can definitely vary in the event of inclement weather, altering clients, and many other factors. I wanted to highlight a a great video on learning how to really swing big and drive the ball really far down the hole.

This video is provided by Golf Tips Magazine via YouTube

Thank you for reading!

Belal El-Atari

Bunker Busting

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Have you ever got stuck in a bunker and not really been sure on how to get out? I know I certainly have and its no fun at all. There are a few tricks to properly striking the ball and lofting it out of the bunker and getting it close to the pin. No one likes landing in bunkers but they are a challenge everyone faces when they step onto the links. Take a look at this video I found to be extremely valuable for learning the tricks on how to bust the bunker.

Video provided by Golf Tips Magazine via YouTube

 

Thank you for viewing!

Belal El-Atari

Tournament Canceled at Trump Golf Course

belal-el-atari-donald-trump-golfThere was recently a breaking news story in the world of golf. The Los Angeles school district officials have confirmed that they have cancelled all plans to host a fundraising tournament at the Trump National Golf Course. The response came swiftly after Donald Trump made very crude comments toward immigrants and their relation to the United States.

The Los Angeles Unified School District has asked for the return of the $7,500 deposit from the club, which is located in Rancho Palos Verdes, but the club has not as of yet complied with the request soon if they have not already.

The golf tournament that was supposed to be held would have been the 8th annual “Beyond the Bell Golf Classic”. This tournament is held in order to raise money to support student programs that take place after normal school hours. Based on projections the tournament would have hauled in $70,000+ for all sorts of extra-curricular activities in the arts, music, athletics, and more.

Alvaro Cortés, the executive director of Beyond the Bell was quoted in saying, “There was absolutely no reason to host our largest fundraiser at a Trump facility after Donald Trump shared negative immigration comments.” Mr. Cortés prides the event on being, “dedicated to serve the underrepresented and uplift underprivileged communities of Los Angeles.”

Since Trump announced his candidacy for President he has been quoted numerous times with inflammatory statements that have put off countless people. This is just one example of people responding back in their own way to Trump. I personally expect more news stories like this to pop up in the near future.

Thanks for reading,

Belal El-Atari

15 Year Old Qualifies for US Open

belal-el-atari-cole-hammerIf you hadn’t heard the breaking news yet, a 15 year old boy has qualified to play in this year’s US Open. It seems that every year that goes by there is a new phenomenon when it comes to the golfing community, whether it’s a new young superstar, a groundbreaking round, or the best trick shot ever seen.

Cole Hammer of Houston, Texas is the newest addition to the US Open amateur qualifiers. Cole shot 64-68 in Dallas, Texas to slip his way into the spotlight. Cole has already committed to the University of Texas when he was only 13 so he can compete with other golfers at a collegiate level when he finally joins the University in a few years.

Cole was quoted in saying, “This means the world to me. I’ve dreamed about it my whole life. It’s going to be awesome. This gives me a lot of confidence. I was coming in thinking I was a bit of a long shot, but why not? Just give it my best shot.”

Cole will be going head to head against professionals like Jordan Spieth, Cody Gribble, and more when he tees off June 18th, 2015. Cole joins some other young amateurs in his debut at the US Open like Andy Zhang, Tadd Fujikawa, and Tyrell Garth as being an excellent young golfer that has made international headlines.

Even though Cole has never won a national championship, or large junior amateur tournament he has won several local junior tournaments in Texas. The pressure will be high but I am personally rooting for Cole to make as much of an impact as possible. Best of luck Cole!

 

Thank you for reading,

Belal El-Atari

Tiger Woods Addresses Bullying

Although a lot of people may still view Tiger Woods as a bad guy, he has made some improvements and manages to help out where he can. Tiger recently wrote a letter to a troubled teen that has been the victim of bullying.

Golf Digest’s very own Ron Sirak has been working with LPGA touring pro Sophie Gustafson, who battles a severe stutter daily. Gustafson works and mentors people who have the same or similar issue as herself.

Gustafson has been working with a high school student named Dillon, who has been the victim of relentless bullying at school. Dillon’s torment almost drove him to drastic actions a few weeks ago, his mother reported. Gustafson has been in correspondence with Dillon’s mother who wrote this email:

“Wanted to give you update. “Things had been going well for awhile. He played football for the first time this year, however, he was teased about his stuttering and quit the team. He has really been struggling lately, feeling lonely due to the really does not have any close friends. On the week of April 16th, he had a bad week, he had been teased about his stuttering. That evening, he attempted suicide. He yelled downstairs ‘Good bye, I love you.’ Me and my husband immediately ran upstairs, his bedroom door was locked, we busted down the door and he was sitting on the window and was getting ready to jump. We were able to grab him and keep him from going head first onto the concrete below.”

Dillon’s mother told Gustafson that Dillon is still a huge Tiger Woods fan and he loves to watch Tiger play. She asked if there was any way that Tiger could be made aware of Dillon’s love and support for the player, as well as Dillon’s story.